The Brand
It was in the winters of 2013, when after searching for a nice pair of gloves and coming back empty handed, that my mother suggested I request my grandma to make me a pair and she assured me I would love them. Little did anyone know at the time that this was going to be an event that would change the course of my life!
It did not happen overnight. It started with the love and admiration for the mittens my grandma made me, that transformed into making a pair on my own – and having that control and freedom of creating things like that as per my wishes, whenever and wherever I desire!
Those mittens ignited a spark of love for crochet that is still burning like a fire inside me. Over the years, I created many things for myself. I loved every piece I made, yet I still wanted to make more. I would fall in love with the texture and beauty of yarn in the store and would bring back an idea along with a bag full of yarn.
As time passed, life happened, the yarn started to pile up, the project list grew but I realized I dont have the time and space in my home to store more projects! And with that realization came an idea – of sharing these creations with others – who admire and love them as much as I do.
I did try to sell mittens from my hostel room when I was pursuing my masters degree – and it was proving to be successful too – but again, life had other plans – I had to dedicate my time and energy in completing my degree in time to get married!
I got married and moved to a different city – then I moved to the other part of the world with my husband to a different country altogether – life was constantly changing and my plans to build a crochet business took a backseat – a year ad a half later, we moved to a different city once again and it was here that life started to settle down slowly and so, I started to focus on my dream.
I dived into the crochet world, I started to interact with other crocheters, I observed what everyone else did, I took notes, I made plans, I failed, I started again and with that, I was able to finally take start at a brand that you see right now – CraftrovebyT
Featuring Libra Bag I tested for Crochet Highway Designs
As I navigated through life’s twists and turns, my passion for crochet remained a steady flame, illuminating the path ahead. Despite the challenges of moving cities and adapting to new beginnings, my dream of sharing my handmade creations persisted, quietly beckoning from the depths of my heart.
It was during those moments of reflection and renewal that Craftrove by T began to take shape—a culmination of love, resilience, and the unwavering belief that creativity knows no bounds. With each stitch and every intricate pattern, I found solace and purpose, breathing life into the vibrant tapestry of my dreams.
Looking ahead, I envision Craftrove by T as more than just a brand—it’s a sanctuary of inspiration, a haven where creativity thrives and connections flourish. I aspire to create a space where handmade treasures evoke smiles, spark conversations, and weave stories that resonate with the soul.
Through Craftrove by T, I aim to celebrate the artistry of crochet, champion the beauty of handmade craftsmanship, and inspire others to embrace their creativity with courage and conviction. Whether you are a fellow crocheter or an admirer, craftrove will have a little bit of something for everyone. Together, let’s embark on a journey where imagination knows no limits and every creation tells a tale of love, passion, and the magic of handmade artistry.
Basketweave Blanket - My very first blanket project. Free pattern on yarnspirations.com
Mission Statement
At Craftrove by T, my mission is to infuse everyday moments with warmth, creativity, and joy through the art of crochet. I am dedicated to crafting handmade treasures that inspire connection, celebrate individuality, and bring comfort to the lives of my customers. With each stitch, I aim to spread love, spark imagination, and weave stories that resonate with the heart. Together, let’s embrace the magic of handmade craftsmanship and create a world where every stitch tells a tale.
Values & Principles
At Craftrove by T, we are guided by a set of core values and principles that shape everything we do. These values reflect our commitment to craftsmanship, creativity, and community, and serve as the foundation of our brand identity.
Creativity
At Craftrove by T, we believe in the power of creativity to inspire, innovate, and transform. Creativity fuels our passion for crochet and drives us to explore new techniques, patterns, and designs. We celebrate the beauty of self-expression and embrace creativity as a catalyst for joy, connection, and personal growth. Through our handmade creations, we strive to ignite imagination, spark curiosity, and empower individuals to express their unique style and vision.
Quality Craftsmanship
We are dedicated to the highest standards of craftsmanship and quality in every stitch, pattern, and design. Each piece is meticulously crafted with care and attention to detail, ensuring exceptional durability and beauty.
Authenticity
Authenticity lies at the heart of everything we do. We embrace our unique voice, style, and perspective, and honor the rich traditions of crochet and handmade artistry. Our creations are a reflection of our genuine passion and dedication to the craft.
Sustainability
At Craftrove by T, we are committed to sustainability and environmental stewardship. We recognize the importance of preserving our planet for future generations and strive to minimize our environmental footprint in every aspect of our operations. Sustainability is inherent in the art of crochet, which embodies the essence of slow fashion at its core.
Unlike fast fashion trends that come and go, crochet pieces are timeless treasures that transcend seasons and generations. Each piece is imbued with care, craftsmanship, and attention to detail, making it a sustainable choice for conscientious consumers.
Crochet promotes a mindful approach to fashion, where quality and durability take precedence over fleeting trends. By investing in crochet pieces, individuals not only embrace timeless style but also contribute to reducing the environmental impact of fast fashion. With proper care and maintenance, crochet items can withstand the test of time, becoming cherished heirlooms passed down through generations.
Featuring Anais Beret I tested for Pixie Dust Handmade Creations
Education:
Education is a cornerstone of our mission at Craftrove by T. We believe in the power of knowledge to inspire, empower, and enrich lives. Through our platform, we are dedicated to sharing insights, tutorials, and resources that inspire creativity, foster skill development, and nurture a lifelong passion for crochet and handmade craftsmanship. We are committed to providing accessible and engaging educational opportunities that empower individuals to explore their creative potential, expand their horizons, and connect with a vibrant community of fellow
Customer Engagement:
We believe in the power of community to inspire, support, and uplift one another. We actively engage with our community of fellow crafters, customers, and enthusiasts, fostering connections, sharing knowledge, and celebrating each other’s
Continuous Improvement:
We are dedicated to continuous learning, growth, and improvement. We embrace challenges as opportunities for innovation and evolution, constantly seeking new ways to enhance our craft, expand our offerings, and better serve our community.
